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iVentureGroup, a leading Berlin-based company, embarked on a mission to construct a highly sophisticated marketing machine within the realm of online entertainment. The ambitious goal was to optimize campaign management, enhance banner and landing page delivery, streamline partner integrations, and generate comprehensive, customized reports based on registrations. To achieve this vision, iVentureGroup entrusted GrabIT to take over the project in 2019. Armed with a diverse set of cutting-edge technologies, GrabIT began the journey of transforming the Digital Performance platform into a robust, efficient, and dynamic marketing engine.
The case study outlines the development of a live streaming app for content creators by iVentureGroup, utilizing Next.js, GraphQL, and Tailwind CSS. Features include seamless integration with external services, user engagement tools like live streaming and real-time chat, and an emphasis on SEO optimization and modern design. The resulting application surpassed expectations, offering content creators a powerful platform for engagement and management.